DIPENDRA YADAV, AYUSHI MALOO; DR. BHARAT BHATI, SAPNA THAKUR. Smart Management In Rural Markets: A Comparative Study Of AI-Driven Fmcg Strategies Of Indian And Foreign Companies And Their Impact On Consumer Purchase Decisions In Madhya Pradesh. European Economic Letters (EEL), [S. l.], v. 15, n. 3, p. 3320–3331, 2025. Disponível em: https://www.eelet.org.uk/index.php/journal/article/view/3777. Acesso em: 12 apr. 2026.