DAVID RAHADIAN. From Data to Decisions: The Role of Artificial Intelligence in Marketing Analytics. European Economic Letters (EEL), [S. l.], v. 15, n. 4, p. 1041–1056, 2025. DOI: 10.52783/eel.v15i4.3820. Disponível em: https://www.eelet.org.uk/index.php/journal/article/view/3820. Acesso em: 29 oct. 2025.