RAJNI RATHI, NARINDER TANWAR. Examining Factors Influencing the Performance of Social Media Marketing Initiatives for Travel Promotion. European Economic Letters (EEL), [S. l.], v. 15, n. 4, p. 1713–1726, 2025. DOI: 10.52783/eel.v15i4.3959. Disponível em: https://www.eelet.org.uk/index.php/journal/article/view/3959. Acesso em: 29 jul. 2026.