KONETI CHAITANYA, GONESH CHANDRA SAHA, HASI SAHA, SAMIK ACHARYA, MANJUL SINGLA. The Impact of Artificial Intelligence and Machine Learning in Digital Marketing Strategies. European Economic Letters (EEL), [S. l.], v. 13, n. 3, p. 982–992, 2023. DOI: 10.52783/eel.v13i3.393. Disponível em: https://www.eelet.org.uk/index.php/journal/article/view/393. Acesso em: 23 sep. 2025.