TUSHAR BATRA, AARON ABHILASH YEGUDALA, ROOPALI CHANDRA. Social Media Virality as a Marketing Asset: Predictive Modelling of Engagement and Conversion. European Economic Letters (EEL), [S. l.], v. 15, n. 4, p. 2469–2479, 2025. Disponível em: https://www.eelet.org.uk/index.php/journal/article/view/4074. Acesso em: 28 jul. 2026.