DR. RAKESH; DR. PRATIKSHA WABLE; POOJA ARORA. Marketing-Supply Chain Alignment: A Framework for Sustainable Business Performance. European Economic Letters (EEL), [S. l.], v. 16, n. 2, p. 343–355, 2026. Disponível em: https://www.eelet.org.uk/index.php/journal/article/view/4430. Acesso em: 4 jul. 2026.