ANUPAMA D SUNDAR, RAKESH D, KAVYASHREE M B. “An Empirical Study of Effectiveness of Brand Identity over Customer Delight”. European Economic Letters (EEL), [S. l.], v. 13, n. 3, p. 1594–1600, 2023. DOI: 10.52783/eel.v13i3.465. Disponível em: https://www.eelet.org.uk/index.php/journal/article/view/465. Acesso em: 25 feb. 2026.