RAJA ROY CHOUDHURY, MAYUR PHATAK, NAKUL SINGH CHAUHAN. The Effect of Personalization on Customer Engagement in E-Commerce. European Economic Letters (EEL), [S. l.], v. 13, n. 2, p. 125–140, 2023. Disponível em: https://www.eelet.org.uk/index.php/journal/article/view/682. Acesso em: 26 oct. 2025.