ADITI AGRAWAL, DR KI`TGGRAN VAZIRANI. “Impact Of Influencer Marketing on Consumer Buying Behaviour with Respect to Beauty Products - A Study of Gen Z” . European Economic Letters (EEL), [S. l.], v. 13, n. 5, p. 238–247, 2023. Disponível em: https://www.eelet.org.uk/index.php/journal/article/view/751. Acesso em: 10 oct. 2025.