RISHI RAJ SHARMA, NEHA KAUR CHHABRA. Influencers Vs. Celebrity Endorsement: Understanding brand preferences and sponsorship disclosure. European Economic Letters (EEL), [S. l.], v. 13, n. 5, p. 1319–1332, 2023. DOI: 10.52783/eel.v13i5.913. Disponível em: https://www.eelet.org.uk/index.php/journal/article/view/913. Acesso em: 10 oct. 2025.