SURJADEEP DUTTA, PREMJEET KUMAR, ARIVAZHAGAN.R, YAASEEN MASVOOD. Meme Marketing: Leveraging Internet Culture’s Influence for Digital Marketing towards customer retention. European Economic Letters (EEL), [S. l.], v. 14, n. 1, p. 134–148, 2024. DOI: 10.52783/eel.v14i1.1007. Disponível em: https://www.eelet.org.uk/index.php/journal/article/view/1007. Acesso em: 28 mar. 2025.