KRISHNA MOHAN, A. K. M. D. A. A. C. S. N. Perception of Emotional Marketing Strategies in Shaping Consumer Behaviour. European Economic Letters (EEL), [S. l.], v. 14, n. 1, p. 721–728, 2024. DOI: 10.52783/eel.v14i1.1091. Disponível em: https://www.eelet.org.uk/index.php/journal/article/view/1091. Acesso em: 9 dec. 2024.