PRIYA NAIR, SUDARSHAN SESHANNA. Understanding the Buying Behavior of Generation Z Consumers in India: The Parasocial Mediating Role of Influencers on Consumption Tendency. European Economic Letters (EEL), [S. l.], v. 14, n. 2, p. 2375–2388, 2024. DOI: 10.52783/eel.v14i2.1574. Disponível em: https://www.eelet.org.uk/index.php/journal/article/view/1574. Acesso em: 24 jan. 2025.