GAJENDRA KUMAR GUPTA, VIVEK KUMAR MISHRA, NEHA SINGH, SAMEER RASTOGI, ZIA AFROZ MITHILESH KUMAR TYAGI. Overview of Neuromarketing: Theoretical Framework and Techniques. European Economic Letters (EEL), [S. l.], v. 14, n. 3, p. 972–976, 2024. Disponível em: https://www.eelet.org.uk/index.php/journal/article/view/1858. Acesso em: 17 feb. 2025.