YOGITA RAJPUT, NAINSEE SINGH, VINOD KUMAR SINGH. Configurations for Ramification of Integrated Marketing Communication (IMC) On Consumer Behavioral Intention- A Manifestation of Online Cosmetic Industry. European Economic Letters (EEL), [S. l.], v. 14, n. 3, p. 2941–2950, 2024. DOI: 10.52783/eel.v14i3.2068. Disponível em: https://www.eelet.org.uk/index.php/journal/article/view/2068. Acesso em: 9 dec. 2024.