NUPUR RAWAL, ARNAZ KAIZAD WADIA, ANJALI RAMNANI, RIKITA THAKKAR, SEEMA PANDIT, KARISHMA DALAL. Augmented reality technology Influence on impulse buying behaviour: Mediating role of Brand Engagement through MyGlamm App. European Economic Letters (EEL), [S. l.], v. 15, n. 1, p. 254–268, 2025. DOI: 10.52783/eel.v15i1.2396. Disponível em: https://www.eelet.org.uk/index.php/journal/article/view/2396. Acesso em: 17 feb. 2025.