A. SREE LAKSHMI, M.NIRMALA RANI, PULIPATI. RAMALINGA PRASAD. Influencer Marketing 2.0: Assessing the Effectiveness of Micro-Influencers on Consumer Behavior. European Economic Letters (EEL), [S. l.], v. 15, n. 1, p. 690–700, 2025. DOI: 10.52783/eel.v15i1.2445. Disponível em: https://www.eelet.org.uk/index.php/journal/article/view/2445. Acesso em: 28 mar. 2025.