KALAIVANI M., V. S. Advent of Masstige Brands as a Novel Luxe-brand Positioning. European Economic Letters (EEL), [S. l.], v. 13, n. 3, p. 742–746, 2023. Disponível em: https://www.eelet.org.uk/index.php/journal/article/view/357. Acesso em: 20 jan. 2025.