JYOTSNA OBEROI, B. B. SINGLA. Driving Success: Unleashing the Power of Overall Brand Equity on Financial Performance in India’s Banking Sector. European Economic Letters (EEL), [S. l.], v. 13, n. 3, p. 1036–1044, 2023. Disponível em: https://www.eelet.org.uk/index.php/journal/article/view/398. Acesso em: 11 jul. 2025.