Dipanwita Dey, Shantanu Chakraborty, Amit Chakraborty. 2024. “Associating Behavioural Patterns With Machine Learning to Understand Consumer Behaviour – A Jewellery Industry Case Study”. European Economic Letters (EEL) 14 (2):2337-43. https://www.eelet.org.uk/index.php/journal/article/view/1569.