Dr. Binita Nanda, Dr. Indu Santosh, Dr. Silky Gaur, Dr. Gampala Prabhakar, Dr. Avijit Kumar Dey. 2024. “Innovative Marketing Approaches in the Era of Financial Technology”. European Economic Letters (EEL) 14 (3):1001-9. https://www.eelet.org.uk/index.php/journal/article/view/1861.