Munawwer Husain, Ankit Garg, Vinayaka Tripathy, Shresth Kumar, Ritesh Kumar Singhal, Himanshu Sharma, Nikhil Sharma (2024) “Analyzing the Impact of Mobile Promotion Strategies on Consumer Behavior and Stakeholder Dynamics: A Comprehensive Study”, European Economic Letters (EEL), 14(2), pp. 927–937. doi: 10.52783/eel.v14i2.1423.