Kalyani M, Maheswari M, Jeevitha P, Kamalapriya. A.L, Lekshmi R.S (2024) “The Impact of Influencer Marketing on Consumer Behaviour in the Cosmetic Industry: Analysing Engagement, Credibility, And Platform Preferences”, European Economic Letters (EEL), 14(3), pp. 1180–1187. doi: 10.52783/eel.v14i3.1879.