Himanshu Mathur, Shruti Mishra, Sandeep Songara, Rajil Ranjan (2024) “A Study of Behavioural Factors and Its Impact on Investment Decision”, European Economic Letters (EEL), 14(4), pp. 891–903. Available at: https://www.eelet.org.uk/index.php/journal/article/view/2214 (Accessed: 7 March 2026).