Deependra Nath Pathak, Chinapaga Ravi, Milan Patel, Vivek Ravishankar Dubey, B. Vasavi, Radha Ranjan (2024) “AI-Powered Analysis of Social Media Effects on Consumer Purchasing Behaviour in E-Marketing”, European Economic Letters (EEL), 14(4), pp. 1109–1119. Available at: https://www.eelet.org.uk/index.php/journal/article/view/2240 (Accessed: 29 October 2025).