Monalisha Dutta, Ayekpam Ibemcha Chanu (2025) “‘Market Orientation’ As An Efficient Marketing Strategy: An Investigation Of Its Concepts And Measurements”, European Economic Letters (EEL), 15(2), pp. 4346–4357. Available at: https://www.eelet.org.uk/index.php/journal/article/view/3278 (Accessed: 14 March 2026).