Saurabh Gupta (2025) “Cognitive Engagement through Promotional Innovation: An AMOS-Based Investigation into Creative Advertising and Brand Loyalty Among Child Consumers”, European Economic Letters (EEL), 15(3), pp. 381–390. Available at: https://www.eelet.org.uk/index.php/journal/article/view/3423 (Accessed: 29 September 2025).