Sanchita Datta, Renu Khandelwal, Iqra Khatri (2026) “A Study on Zepto’s Deceptive Promotional and Pricing Strategies in Mumbai’s Quick-Commerce Sector”., European Economic Letters (EEL), 16(1), pp. 1719–1734. Available at: https://www.eelet.org.uk/index.php/journal/article/view/4313 (Accessed: 14 March 2026).