Dr Vijayakumar Thota, Dr Raghu Ram Kaipa, Dr. Chakravarti Vengalasetti, Dr.B.Prabhakara Rao, and Dr. Dhadurya Naik M, “Evaluating the retail service quality scale (rsqs): A theoretical framework for meaasuring service excellence in retail”, EEL, vol. 15, no. 3, pp. 749–757, Jul. 2025.