Krishna Mohan, Avinash Kumar Mishra, Dr. Anand Agrawal, Chandra SS Nanduri,. “Perception of Emotional Marketing Strategies in Shaping Consumer Behaviour”. European Economic Letters (EEL), vol. 14, no. 1, Feb. 2024, pp. 721-8, doi:10.52783/eel.v14i1.1091.