Dr. Soma Hazra, Dr. Shubham Rajpal, and Ms.Nitika Goyal, Dr Mukesh Jethwani. “Leveraging AI for Sustainable Marketing and Financial Efficiency: An Integrated Framework for Green Competitive Advantage”. European Economic Letters (EEL), vol. 15, no. 3, Sept. 2025, pp. 2789-06, https://www.eelet.org.uk/index.php/journal/article/view/3715.