Byram Anand, Lakshmi Namratha Vempaty, Shahbaz Babar Khan, Guttapati Rushikesh Reddy, Subharun Pal. “The Ethics of Ai and Ml: Balancing Innovation and Responsibility in Business Applications”. European Economic Letters (EEL), vol. 13, no. 5, Dec. 2023, pp. 1169-78, doi:10.52783/eel.v13i5.888.