PAWAN KUMAR D B, SHWETHA S P, CHANDRASHEKAR. H, DEEPAVATHI N. “EMERGING TRENDS IN MARKETING WITH SPECIAL REFERENCE TO BANGALORE RETAIL INDUSTRY”. European Economic Letters (EEL) 15, no. 1 (March 17, 2025): 3233–3238. Accessed June 10, 2026. https://www.eelet.org.uk/index.php/journal/article/view/2720.