Meenakshi Malav, Kapil Khatter. “AI-Driven Personalization in Higher Education Marketing: Impact on Student Engagement and Enrolment Decisions”. European Economic Letters (EEL) 15, no. 2 (April 5, 2025): 171–186. Accessed April 4, 2026. https://www.eelet.org.uk/index.php/journal/article/view/2831.