Brijesh Kumar, Vineet Kaushik. “ANALYSIS OF CHANGES IN CONSUMER PURCHASING BEHAVIOR OF HERBAL AND AYURVEDIC PRODUCTS BEFORE AND AFTER COVID-19”. European Economic Letters (EEL) 15, no. 2 (April 13, 2025): 492–500. Accessed May 26, 2026. https://www.eelet.org.uk/index.php/journal/article/view/2866.