Hanci Arora, Dheeraj Nim. “Relationship Between Co-Branding and Consumers – A Descriptive Study”. European Economic Letters (EEL) 15, no. 2 (June 15, 2025): 4305–4332. Accessed April 30, 2026. https://www.eelet.org.uk/index.php/journal/article/view/3276.