Kamna Chopra, Dr Shweta Bhatia, and Dr Namita Rajput, Dr. Kapil khatter. “Influence of Green Banking Initiatives on Green Brand Trust and Green Brand Image: The Mediating Role of Employee Green Behavior”. European Economic Letters (EEL) 15, no. 3 (July 25, 2025): 915–928. Accessed April 12, 2026. https://www.eelet.org.uk/index.php/journal/article/view/3487.