Pankaj Chauhan, Tripurari Pandey. Comparative Examination of Destination Competitiveness using Importance-Performance Analysis (IPA) Matrix: A Case of Domestic Tourist in Lucknow and Ayodhya, Uttar Pradesh, India. EEL [Internet]. 2024 Sep. 19 [cited 2025 Dec. 14];14(3):1514-25. Available from: https://www.eelet.org.uk/index.php/journal/article/view/1918