V.B. Bairagi, B.D. Ranpise, Piyush Dixit, Sanjay Laxman Argade, Harshal Sharadrao Deshmukh. Transforming Marketing Performance: How AI is Shaping Start-up Strategies. EEL [Internet]. 2025 Jan. 21 [cited 2026 Jun. 10];15(1):701-9. Available from: https://www.eelet.org.uk/index.php/journal/article/view/2446