Taronish Patel, Brijesh Tewari, Kumar Chaturvedi. Promotion and advertising at the base of the pyramid: Microfinance captive borrowers’ sensitivity to service quality. EEL [Internet]. 2024 Dec. 31 [cited 2026 Jul. 28];14(4):2276-84. Available from: https://www.eelet.org.uk/index.php/journal/article/view/2540