1.
Bala Khanna. Decoding the Demographic Mosaic: Effects on e-WoM, Brand Image, Value Co-Creation, and Purchase Intentions in Smartphone Consumers. EEL [Internet]. 2025 Jul. 25 [cited 2026 Jan. 3];15(1):4294-302. Available from: https://www.eelet.org.uk/index.php/journal/article/view/3485