Mr. Himanshu Gaur,Dr. Priyanka Singh. Analyzing Consumer Buying Behavior on Myntra: A Study of Online Shopping Trends. EEL [Internet]. 2025 Jul. 28 [cited 2025 Nov. 16];15(3):1029-46. Available from: https://www.eelet.org.uk/index.php/journal/article/view/3498