1.
Tushar Batra, Aaron Abhilash Yegudala, Roopali Chandra. Social Media Virality as a Marketing Asset: Predictive Modelling of Engagement and Conversion. EEL [Internet]. 2025 Dec. 27 [cited 2026 Jul. 28];15(4):2469-7. Available from: https://www.eelet.org.uk/index.php/journal/article/view/4074