Aditi Agrawal, Dr Ki`tggran Vazirani. “Impact Of Influencer Marketing on Consumer Buying Behaviour with Respect to Beauty Products - A Study of Gen Z” . EEL [Internet]. 2023 Oct. 29 [cited 2025 Oct. 10];13(5):238-47. Available from: https://www.eelet.org.uk/index.php/journal/article/view/751