Published: 2026-01-01

Articles

Evaluating the Effectiveness of Specific and General Public Policies on Girl Child Education in India

Prabha Singh Parihar, Mohan Prasad Sharma

01 - 12

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Economic Determinants of Consumer Decision-Making toward Sustainable Textiles in India: A Comparative Perspective with Traditional Textiles

Tanya Gautam, Meenu Shant Priya

13 - 35

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The Impact of Spirituality on Workplace Stress: A Mindfulness and Harmony Perspective

Ritu Saxena, Vibhor Jain

36 - 44

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Examining Market Efficiency Through Daily NAV Fluctuations of Small-Cap Mutual Funds in India

Sreeram Daida

45 - 50

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Bridging the Probabilistic-Deterministic Divide: A Neuro-Symbolic Architecture for Verifiable Regulatory Compliance in Generative Financial Agents

Dr. Nisha Wadhawan, Dr. Ritika, Mr. Chaman Kumar, Ms. Jyoti Saluja, Mr. Nitesh Khandelwal, Dr. Rahul Tripathi,

51-66

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Socio-Ethical Considerations in Decision Making w.r.t. Metaverse: A Conceptual Review

Anand G. Jumle, Deepak Jain

67 - 72

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Evaluating the Sporting Achievements, Personality Traits, and Motivation Factors of Piyush Chawla – A Case Study

Chander Shekher Singh, Prof. (Dr.) Manu Mishra

73-82

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Workplace Wellness Through Spirituality: Assessing the Impact of Compassion and Forgiveness on Employee Stress

Ritu Saxena, Vibhor Jain

83 - 90

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Unveiling Teaching in the Digital Era: Insights into ICT Competency among College Teachers

Dr. M.Thangam , Mr. A. Haja Mydeen, Dr.P.Karthikeyan

91-102

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Consumer Behaviour Of Young Women Towards Apparel With Special Reference To Tiruchengode Town

Prof.T. Krishna Kumar ,Dr. A. Somu, Principal,

103-112

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Scrolling to Invest? Understanding Influence, Action, and Confidence in Financial Decisions Shaped by Instagram Finfluencers

Anukriti Agarwal, Dr. Gunjan A Rana, Dr. Kanika Sachdeva

113-128

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Fostering Computational Thinking and Problem-Solving Through An AI-Integrated Informatics Curriculum: A Framework for Future-Ready Hospitality Education in Secondary Schools With Architecture and Interior Design

Mr. Prashant Singh, Ms. Neha Mishra, Mr. Ashutosh Pathak, Ms. Shrusti Sonker, Mr. Shivansu Sachan, Ms. Aishwarya Arya

129-144

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The Relevance Of Folk Arts And Textures In Contemporary Fashion Innovations

Dr. Mantosh Yadav, Dr. Rajkumar Singh, Dr. Mithai Lal, Mr. Jiut Bali Yadav, Mr. Prashant Singh, Mrs Neha Mishra, Mr. Ashutosh Pathak, Ms. Shrusti Sonker

145-156

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Green Finance and ESG: A Strategic Pathway to Sustainable Investing

Dr. Sonal Sharma, Mr. Ravinder Sharma,

157-168

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Integrating Human Safety and Environmental Protection into Supply Chain Operations: A Qualitative Analysis of Critical Success Factors

Atul Kumar Dayal, M. P. Singh

169 - 180

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Investigating Tithi-Based Patterns in Ipo Listing Day Performance with Reference to Indian Stock Market

Vatsal B. Patel, Jaydip Chaudhari

181 - 189

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Legalities of the Artificial Intelligence (AI) Generated Content in Contrast with European Union and United State: A Review Study

Rajesh Kumar, Vidhyanshi Bhanwar

190 - 204

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Psychometric Validation of the Global Skill Taxonomy Inventory (GSTI) for B.Ed. Trainees in the Indian Context

Uma Baidya ,Dr.Prem Shankar Srivastava

205-216

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A Hybrid ARIMA–EGARCH–Artificial Neural Network Model for Optimal Time Series Forecasting

Dova Soumith, M. Sravani

217 - 224

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Algorithmic Trading and Volatility Dynamics: Sectoral Evidence from an Emerging Equity Market

Adithya Bhatt Prathikantam, Gaddam Naresh Reddy

225 - 235

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Bridge Urban-Rural Gap: A Role Of Financial Literacy And Financial Inclusion In India

Wangel Bhutia, V Shunmugasundaram

236 - 254

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Relatable Human Rights within reach of India's Transgender population: Overcoming Obstacles and Staying the Course

Dipika Bhati, Sandhya Kumari

255 - 265

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Evaluating the Effectiveness of Sustainable Entrepreneurship Education

Neeta Bhatla, Krishan Kant Pandey, Nidhi Singh, Sumit Kumar, Aashi Rastogi, Arachana Mohanty

266 - 275

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Empowering Rural Democracy in the Bay Islands: Investigating the Role of Panchayati Raj Institutions (PRI) in South Andaman District

Tapas Biswas, Pallavi Beri

276 - 280

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Navigating Productivity And Adaptability In The Workplace: A Study On Exploring The Emerging Trends In Organisational Landscape

R. Rangarajan, A. S. Kalyana Kumar, Smita Singh V

281 - 292

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An Empirical Study on Determinants Influencing the Purchase Intention of Consumers Towards Sustainable Clothing in India

Bhawna, Anupama Phuagat

293 - 310

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Green Bonds, Sustainability, And Vulnerability: Analysing The Impact On Environmental And Financial Resilience Of Investors In Indian Market

Gahana G Shanbhag, Jeevan KS, Krovvidi Krishna Kumari, Manish Jain

311 - 323

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Mapping the Nanotechnology Landscape in Healthcare: A Multi-Domain Analysis of Scientific Output, Innovation, Clinical Trials, and Market Dynamics

Mayank Punetha, Jainish Bhagat, Parag Sanghani, Anton Kuzmin, Vaishali Pathak

324 - 342

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An Empirical Study of Artificial Intelligence: AI-Driven Banking Services Personalised Experience

Garima Nidhi, Ashish Kumar Singh

343 - 356

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From Culture to Creation: The Mediating Role of Organisational Culture in the Relationship between Rewards and Intrapreneurial Behaviour Among Campus Recruited Freshers in Hyderabad

M. Sowjanya, M.Srikumar

357 - 368

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Negotiating Cultural Dominance within Indian Regional Cinema: Reconfiguration of the Narrative Strategies Used as an Alternative Device to Resistance

Debasmita Biswas, Gitanjali Roy

369 - 378

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Decoding Indian Consumer Behaviour Toward Global Electronics Brands: A Cross-Cultural Analysis

Vani Aggarwal, Diksha , Waqar, Mohini, Priyanshi, Swarnim, Ansh

379-392

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Blockchain and the Future of Tourism Policy: Decentralising Trust, Enhancing Transparency, and Driving Innovation

Vani Aggarwal, Brij Bhushan Tomar

393-408

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The Mediating Role of Organisational Commitment in the Relationship of Emotional Intelligence and Organisational Citizenship Behaviour

Sanchita Khantwal, Animesh Singh

409 - 424

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Retention Challenges and Sustainable HRM Practices in Private Universities

Neha Tiwari, Aditya Sharma

425 - 430

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Comparison of Dominant Arm Strength between Volleyball and Basketball Players: An Undergraduate Perspective

Mukesh Kumar, Manu Mishra

431 - 434

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Neuromarketing Insights into Sensory Stimuli: A Study of Emotional Arousal and Buying Behavior

Nidhi Shukla

435 - 450

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The Algorithmic Lens: Understanding How Social Media Shapes Contemporary Notions Of Health And Taste

Aarjavi Vora, Vishwa Shah, Jaimini Yagnik

451 - 458

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Enabling Block Chain Skills for Transparency in Marketing Channels: Evidence from Food Processing Industry.

Varudhini Chirumamilla, Swaraj Chirumamilla, Bhavesh Dineshkumar sadhu, Jaydipsinh R Desai, Dhwani Vishwanath Sharma

459 - 468

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Exploring the Role of Marketing and Promotional Strategies in Promoting Sustainable Fabrics with Reference to Apparels

Sumedha Kalia, Ankita Jain

469 - 481

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Cultural Dimensions Influencing International Business Operations- A Global Perspective

Mahika Amit Vardhan

482 - 493

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Predicting Green-Banking Adoption Intentions: Extending the Technology Acceptance Model with Environmental Consciousness

Abhishek kalra, V.M Tripathi, Abhishek badoni

494 - 511

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Determinants Of Mutual Fund Investment Decisions

Rishabh Jain, Preety

512 - 519

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Education and Learning in the Context of AI and Higher Education: Libraries as Mediators of AI-Driven Digital Access

Shiva Kanaujia Sukula, Firdous Ahmad Sofal, Mamta Rani

520 - 542

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From Touchpoints to Trust: Examining the Role of Digital Media in Customer Experience and Relationship Management

Madhukar Digambar Jakkan, Rashmi S. Datar, Mugdha Mahesh Jagdale, Vrushali Shrenik Shah

543 - 551

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Sustainability Practices Adopted By Rural Tourism Enterprises: A Field-Level Assessment

Digvijay Singh Bisht, Amit Joshi, Narendra Kumar

552 - 567

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The Influence of Eco-Labels on Consumer Behaviour Toward Sustainable Clothing: A Study on Awareness and Purchase Decisions

M Esther Krupa L, Glady Agnes L

568 - 572

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Student Consumer Behavior in the Age of Social Media Marketing: A Study on Engagement and Purchase Intentions

B Navaneetha, Manoj Prabhakar M

573 - 577

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Human Rights Standards in European Courts and Legal Obstacles in Extradition under EU Law

Abhinav kumar

578 - 586

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Role of Asha Workers as Grassroots Leaders in Strengthening Rural Healthcare in Karnataka, India

Salma Begum, Uma C Swadimath, Shalu Singh

587 - 595

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Impact of Corporate Earnings Announcements on Stock Returns: Evidence from the Indian Equity Market

Maharaj Das, Kalyan Das

596 - 609

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Financial implications of ESG adoption: A comparative study of ESG (Environmental, Social and Governance) impact in IT and Energy sectors

Jahanvi Bhavasar, Megha Shah

607 - 618

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"Strategic Convergence of Advanced Talent Management Practices: Navigating Human Capital Optimization in the IT Sector for Sustained Competitive Advantage"

Sneha R, Swathi Shekar, Syed Yaseen, Lavanya k

619 - 628

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The Role of Psychological Safety in Driving Team Creativity

Prashant Sharma, Alka Agnihotri

629 - 634

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Utilisation Of Government and Nabard Schemes for Financing Agricultural Working Capital and the Implementation Challenges: An Empirical Evidence from Dhule District, Maharashtra

Deepak Suklal Pawar, Rajendra Sinha

635 - 666

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Women Entrepreneurship in Rural India: Demographic Factors Acting as An Impediment to Growth with Special Reference to Uttarakhand Region of India

Mohit Lohani, Vaniki Joshi Lohani, Meena Bist

667 - 676

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Navigating Uncertainty: Gender Differences in Intolerance of Uncertainty and Suicidal Ideation Among Entrepreneurs in Tripura

Debanjana Mukherjee, Amrita Banerjee

677 - 680

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UPI Adoption and Fraud Prevention Awareness: A Comparative Study of Digital Payment Literacy Interventions Across Urban and Rural Rajasthan

Himanshu Sharma, Kamakshi Mehta, Renuka Kumawat, Subhabaha Pal

681 - 689

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A Comprehensive Study On The Financial Performance Of Hdfc Bank With The Camel Model

P. Venkataiah, P. Durga Rani

690 - 696

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A Study of the Impact of Social Media on the Social Awareness of Higher Secondary School Students

Anjulta Yadav, Sarita Singh

697 - 704

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Artificial Intelligence In Hrm : Transforming Talent Management In Hyderabad'S It Industry

Srinivasa Rao Madaka, Bablee Chandra

705 - 713

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Customer Experience Design in the Era of Cashless Transactions

Samba Shalini, Nilambari Sanjekar

714 - 720

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Exploring Consumer Narratives On Government-Led Secondary Financial Services: Insights From Public And Private Sector Banks In India

M. Anuradha, Satyanarayana Gardasu

721 - 735

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Mind Over Market: How Behavioural Finance Shape Individual Investment Choices

Mitesh Kadakia, Satyanarayana Gardasu

736 - 744

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Performance Evaluation of Development Financial Institutions - A Case Study of KSSIDC

Ramesha .M.C, Latha .T, Gule Ariffa

745 - 751

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A Review of factors impeding the adoption of AI and Blockchain in the Indian Logistics Ecosystem, thus Bridging the Digital Divide

Prashant Prem Dwivedi, Shrikesh Poojari

752 - 765

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Impact of On-the-Job training in Enhancing Motivation and Workplace Performance in Education Sector- An Empirical Study

Laxmidhar Biswal, Nutan Singh, Vaibhavi Ghate, Nandakumar Jadhav

766 - 776

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Efficiency Dynamics of Indian Public Sector Banks post-liberalisation: A DEA and Tobit Analysis (1991-2024)

Mohsin Kamal, Imran Moazzam, Jahangir Chauhan

777 - 792

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Rape Survivors’ Rights under International Human Rights Standards and the Indian Legal Framework: A Critical Review

Shrutikirti Tripathi, Anju Pandey

793 - 803

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Sustainable Finance in India: A Review of ESG Investment Instruments, Policies, and Challenges

Sakshi Singh, Dr. Teena Hassija

804-814

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Perception of Risk and Credit Appraisal Practices among Loan Officers of Public Sector Banks in Meerut Division

Shreya Panwar, Sugand Tyagi

815 - 824

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“Juvenile Justice and Child Rights: A Critical Study in the Context of India & International Human Rights Standards”

Kiran Bagana, Shyam Singh

825 - 833

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Blockchain and Financial Inclusion in India: A New Era for the Unbanked

Tanuj Kumar Yadav, Manoj Kumar Meet, Sanjeev Kumar, Deepak Dixit

834 - 844

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Talent Management Practices and Organizational Performance – Challenges & Opportunities

Paras Gupta, Dr. Gaurav Jaiswal

845-856

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Multilingualism and Identity in Postcolonial Literature: A Study of Indian English Novels

Dr. R. Rohini,Dr. C. Shanmuga Priya

857-866

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GST 2.0 as a Catalyst for Structural Transformation in India’s Tax Administration

Ruchi Gupta, Bhavyashree BM, Jayashree Tambad

867 - 873

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Examining the Interplay of Commute Stress, Work Schedules, Coping Mechanism, and Performance

Sambhaji Hindurao Kumbhar, Navneesh Tyagi

874 - 886

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“Understanding Advertising Mix Effectiveness: A Bibliometric Mapping of Research Themes with Strategic Insights for Jewellery and Luxury Brands”

Mr. Dheeraj Rajgonda Patil, Jyoti Deepak Joshi, Reena Ashwin Joshi, Omkar Nandkishor Pethakar

887 - 896

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A Study On The Role Of India’s Digital Payment Systems In Shaping Consumer Purchase Decisions

R.Logambal, Girivasuki K, S. Parthiban, P.Ananthi

897 - 907

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Impact of Sustainable Healthcare Policies on Profitability of Private Hospitals in India

Pankaj Kumar Bharti, Ratandeep Kaur

908 - 916

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Predicting Mutual Fund Performance using CAPM and Machine Learning Algorithms

G.Geetha, Robin Brahma, Jamsheer khan k, Vandana Khanna, G.Yasmin, K.Anupallavi, Rajeev Sengupta, Rakesh Yada

917 - 924

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The Role of Social Media in Crisis Communication: An Indian Perspective on the Impact of Twitter (X) on Public Perception during Natural Disasters

Garima Rai, Kumar Ambar Pandey

925 - 932

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Leveraging E-Marketing for Sugarcane By-Product Commercialization: A Comprehensive Review

Priyanshu Jain, Pankaj Kumar Bharti

933 - 939

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A Study On Impact Of Corporate Governance On Financial Performance Of Companies Listed In Nse- Nifty Fifty

Naveen.S, Hemanth Kumar.V

940 - 950

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Levelling The Playing Field: Leveraging AI-Driven Recruitment to Mitigate Motherhood Discrimination

Chaitali Wadhwa, Shaharyar Asaf Khan

951 - 961

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Bridging the Gap: The Mediating Role of Satisfaction in Shaping Perceptions of the National Pension Scheme (NPS)

Dharmaraja, Kundan Basavaraj, Sunil S

962 - 973

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Digital Payment System: A Comprehensive Study of Emotional, Cultural, And Religious Barriers to Mobile Payment Adoption in India

Amit Aggarwal, Mohit Rastogi

974 - 980

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Do Integrated Supply Chains Improve Agricultural Marketing? A Quantitative Study Of Tribal Vegetable Farmers

Ashutosh Korkara, Kishore Kumar Das

981 - 993

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Problems And Challenges Faced By Companies With Traditional To Fintech Based Technology In Bangalore City

Anita Rajendran, Y.Venkata Rangaiah

994 - 1012

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Decoding the VRS Wave: A case study of factors Influencing MTNL Employees’ Decisions Across Age Groups

Sandeep Kumar, Priyanka Singh

1013 - 1024

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Innovations in Governance: Exploring Noval Approaches Across Sectors

Arun Kumar Vishwakarma, Meenu Shant Priya

1025 - 1034

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The Moderating Role of Employee Expertise in the Relationship Between AI Adoption and Loan Management Performance in the Banking Sector

Aarzoo Saxena, Mohit Rastogi

1035 - 1040

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The WOW Life Scale: Development and Validation of a Multidimensional Measure of Agentic Well-Being

Ashish Ambasta, Shyamasree Chakrabarty, Basant Kumar, Pragati Chauhan

1041 - 1051

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“Perception of Investment in Crypto Currency with Reference to Pune City – A Students Perspective.”

Kapil Kapdiya, Nitin Ranjan, Sheetal Newase

1052 - 1063

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Forensic Accounting in the Digital Age: Tools and Trends

Divya Mahadule, Anand K

1064 - 1077

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Instructional Design Models – A Review

Bhavin Joshi, Navjyot Raval

1078 - 1085

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Impact of Artificial Intelligence in Digital Marketing

Merlin Sheela Magdaline, Daniel Patrick Chasesa, Rathish G

1086 - 1098

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Assessing the Role of Self- Help Groups in Socio-Economic Empowerment of Rural Women: A Case Study of East Siang District Of Arunachal Pradesh

Mary Perme, Aina Tayeng, Romeo Dupak, Marshal Gao

1099 - 1106

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Employee Productivity Management through Employee Engagement, Employee Commitment and Human Resource Management Practices in select IT Companies.

Jitesh Kumar Pandey, Arvind Kumar

1107 - 1125

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Decoding the Digital Payment Revolution in India: A Comparative Analysis of RTGS, NEFT, UPI, IMPS, and Credit/Debit Card Trends

Anil Payeng, Sunita Saini, Jyoti, Dinesh Kumar Rohilla, Diksha

1126 - 1140

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Monetary Modernization and Sustainable Currency Innovation: The Future of Banknotes in the Era of Digital Transformation under Oman’s Vision 2040

Umar Ali Khan, Vipin Jain

1141 - 1150

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Influence of Dividend Determinants on Stock Returns: Evidence from Nifty 50 Companies in India

Arun Prakash P, Latha K

1151 - 1164

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Measuring the Effectiveness of CRM (Customer Relationship Management) on Trust Formation in Digital Food Services

K.Damodaran, Rajesh Chinnasami

1165 - 1175

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Nonlinear Effects of R&D Intensity on Short-Run Profitability: Evidence from Firm-Level Panel Data

Shilpi Tyagi

1176 - 1181

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The four-Wheeled Cart of Life: Running on Oil on the Road, Struggling with Efforts on the Roadside- A Study on Socio-Economic Role of Urban Street Food Vendors.

Pavithra M.J., Anouja Mohanty

1182 - 1190

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Factors Influencing Purchase Intention of Ready-To-Cook Food Products in Chennai City

R. Prabusankar, Y. Prabakar

1191 - 1200

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The Historical and Sociocultural Landscape of Sex Work in India: Exploring the Intersections of Gender, Caste, Tradition, and Rights

Goutam Sadhu

1201 - 1209

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Addressing the 'Black Box' Problem: Ensuring Transparency and Explainability in Ai Systems for Indian Criminal Justice

Kritika Goyal, Shreya

1210 - 1218

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A Comparative Analysis of Responsible Innovation Governance: Mapping Policy Instruments - across the BRICS Spectrum

Gundupagi Manjunath, Ignatius Balraj, T. MD. Inthiyaz Ahammed, Dasari Rajesh Babu

1219 - 1233

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Industrial Production, FDI, Trade Openness and CO₂ Emissions: Evidence from Vietnam

Le Phuong Nam

1234 - 1242

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Behavioural Forensics Of Contract Non-Compliance: A Neuro-Decision Framework For Predicting Disputes And Quantifying Intent In Construction And Energy Mega-Projects

QS. Bernard David Massami

1243 - 1257

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“The Role of Behavioral Biases in Shaping Investment Decisions: Evidence from the Indian Stock Market”

Ashish Vaid, Nirali Dave

1258 - 1270

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Adolescent Conflict Resolution: Navigating Pathways to Harmonious Relationships

Bhanumati Mishra, Geetika Mishra

1271 - 1277

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Bridging the Credit Gap: Branch Managers’ Perspectives on MSME Financing

Avitha Maria Quadras

1278 - 1288

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Social Media Marketing Strategy and Consumer Buying Behaviour of Premium Cosmetic Products: A Comprehensive Literature Review

Kalyani Mane, Amit Aggarwal

1289 - 1307

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Thematic Evolution and Intellectual Structure of Workplace Incivility Research: A Bibliometric Perspective from 2001 to 2024

Pankaj Gupta, Dr. Niyati Chaudhary

1308-1321

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From Engagement to Impact: How Community‑Engaged Research Shapes Social Science Research Outcomes in Indian Universities (Public Vs Private)

Ramanathan Meenakshisundaram, NVM Rao

1322 - 1333

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Do climate shocks drive inflation in India? Evidence from State-level Data

Debabrat Sahu, Susanta Kumar Barik, Sal Kumar Swami

1334 - 1352

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Hashtag for Change: The Power of Social Media in Promoting Slow Fashion

Prof. (Dr.) Sabrina Sareen, Aryan Nadkarni, Maanya Sareen

1353-1360

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“Alternative Dispute Resolution (ADR): Concept, Development, Methods, and Role in India”

Karishma Singh, Jyoti Garg

1361 - 1369

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Modelling the Dividend Determinants: An Insight into Panel Data Analysis of Companies Indexed in Bse Sensex in India

Arun Prakash P, Navaneetha B

1370 - 1381

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Analysing Earnings Manipulation in Pharmaceutical Company Using the Beneish M-Score and Modified C-Score: A Dual-Model Approach

Mukund Purohit, Haresh Barot

1382 - 1392

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Navigating Recruitment in a Digital World: Post-Pandemic Insights Into E-HR Implementation

Chengelli Sruthi, Ankamreddi Rama Mohan

1393 - 1404

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The Impact of Big Data Analytics on Identifying and Mitigating Business Risks

Aditya Kishore Bajpai

4650 - 4660

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Influence of ESG Reporting on Corporate Governance Practices: An Analytical Examination

Aanya Bains

1405 - 1423

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Work Intensification : Examining Its Association With Employee Vitality And Perceived Quality Of Work

R. Rangarajan, Divya S

1424 - 1433

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Navigating The Digital Marketing On Urban Women: A Study In Hyderabad Metropolitan City

KumaraswamyMora

1434 - 1442

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Profile Of Minority Units- Comparative Study Between Dakshina Kannada And Udupi Districts

Santhosh Pinto

1443 - 1453

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Numerical Simulation of Unsteady Hydromagnetic Flow in Channel Flows with Variable Conductivity

A. Santhosh Kumar, Rishabh choudhary

1454 - 1463

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Impact of Academic Stress on Mental Health among Secondary School Students in Government Schools

Priyanka Mohitey, Geetanjali Sharma

1464 - 1468

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Cybersecurity and Legal Governance in E-Commerce: Ensuring a Secure Digital Marketplace

Raji N., Savitha. N L, Prathima R, Pooja D Acharya

1669 - 1674

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From Loop To Partnership: A Model For a Changing Paradigm Of Human–Ai Partnership.

Sagar Patil, Suneel Sharma, Mehregan Mahdavi

1675 - 1682

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Performance Evaluation of IT Stocks In India Using Risk Adjusted Measures

Shahid Jamal, Syed Khaja Safiuddin, Varisha Pervez, Imran Khan, Mohd Salman Siddiqui

1683 - 1689

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The Digital Empathy Gap: Evaluating the Mediating Role of Emotional Intelligence in Remote Leadership Effectiveness

Shaily Bhashanjaly

1690 - 1696

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Perceived Value and Digital Confidence: A Quantitative Study of Online Gold Purchasing Trends with Special Reference to Chennai City

Manoj Kumar T., L.Ivan Kenny Raj, Ajay Karthi K

1697 - 1709

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Linking Financial Performance to Market Valuation in Mid-Cap Firms

Rakesh N, Aparna TS, M.A Ghouse Basha, Sharfunnisa N

1710 - 1718

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A Study on Zepto’s Deceptive Promotional and Pricing Strategies in Mumbai’s Quick-Commerce Sector.

Sanchita Datta, Renu Khandelwal, Iqra Khatri

1719 - 1734

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Role of Vendor Responsiveness, Information Quality, and Trust in Indian Public Sector Procurement through Government e-Marketplace

Rajashree Pradhan, Brajaballav Kar

1735 - 1749

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