Analyzing the Impact of AI on Influencer Marketing

Abstract

In recent times, influencer marketing has emerged as a crucial component of digital marketing tactics. Artificial intelligence (AI), which is revolutionizing how brands discover, interact with, and quantify the impact of influencers, has further accelerated this transition. Influencer marketing initiatives are becoming increasingly successful, efficient, and perceptive because of AI's powers in data analysis, pattern identification, and predictive analytics. Influencer marketing can greatly benefit from artificial intelligence, but as with any technology, there are drawbacks and moral dilemmas that must be taken into account. Concerns about confidentiality, openness, and the requirement for explicit rules are essential. Artificial intelligence (AI) influencers seem to be the new opportunity in the marketing sector, given the speed at which AI technologies are developing and the burgeoning trend of influencer marketing. The given research paper aims to identify the challenges faced in the area of influencer marketing and how AI helps to address those challenges, further to analyze the concept of AI influencer and how it works and what makes them successful in influencer marketing.