Published: 2024-07-24

Analyzing the Impact of AI on Influencer Marketing

Kanika Parashar, Chanika Goel, Pooja Bisht, Surbhi Ahuja

65 - 71

Building Stronger Relationships: The Role of Consumer-Centric Marketing Strategies

P. Padmanaaban, Surabhi Jha, R. Emmaniel, N. Subramanian, Roop Raj, Ravi Kishor Agrawal

86 - 93

Technology Transfusion in Indian Education Systems - Impact and Challenges

C B Ragothaman, P. Padma Ganga, Praveen Kumar Gandra, Jugal Kishore, Brahma Edwin Barreto, Aditya Chandrakant Ghuge

94 - 101

Personalizing Employee Experience: AI and ML Applications in HRM

Shikha Dhandhi, Gunjan Singh, Anita Pareek, Shaheda Sheikh, Veena Christy

161 - 170

Predictive Analytics in Fintech: Improving Investment Strategies with Machine Learning

Meher Dharmani, Rajeev Jain, Tejaswini Shevate, Sanchit, Akhil Agnihotri

171 - 179

Consumer-Centric Marketing: Strategies for Building Stronger Connections

Nimit Sheth, R. Suresh, Chaitanya Koneti, Amit Kumar Sing, Narender Chinthamu

197 - 205

Does the Weather Influence Asia’s Top Stock Market Returns?

Noor Firdoos Jahan, Aditi B Khona, Sai Nithyusha

287 - 297

Strategic Human Resources Management Policies and Their Impact on It Industry Performance

C.B.Ragothaman, Venkata Ramaiah Turlapati, A. Thilagaraj, M.Sudha, Biswo Ranjan Mishra, Ritesh Gaurav

376 - 380

Enhancing Operational Efficiency: Supply Chain Management Strategies in Manufacturing

Uma Raman.M, Catherin.T.C, A. Thilagaraj, M.Sudha, R.Arun, Biswo Ranjan Mishra

381 - 385

Understanding Consumer Behavior in the Retail Sector Using RFM Segmentation and Machine Learning: An Analysis

B. Rajeshwari, Mallikarjuna Reddy Doodipala, K.Kiran Kumar Varma, P. Pattabhi Ram, Janardhana Rao N

412 - 420

Evaluating the Activity of University Business Incubators within Resolution 1275

Mechta Boumediene, Belkasmi Zaidi, Mahdid Fatima Zohra, Belmiloud Mohamed El Amine

475 - 484

Big Data Analytics in Finance: Predictive Modeling for Investment Strategies

Vishweswar Sastry V N, Guruprasad Desai D.R, Hemanth Kumar, Manjushree M

572 - 581

Corporate Social Responsibility, Historical Development, Definitions and Theories Governing It.

Hamid Nechad, Meriem Bennouna Zhar, Khaoula Zahir, Mohammed Rhalma

582 - 591

Life of women in the social media era : A Review

Lovelesh, Khushboo, Renu yadav

620 - 625

Impact of Digital Currencies on Traditional Banking Systems

Sonali Sajjan, Madhuri Pal, Priya Kumari Chaurasia, Anjali Chawra, Mohit Yadav

626 - 631

Retracted

Retracted

641 - 667

The Impact of Social Media Marketing on Sustainable Consumption: A Study

K. Kumar, Yaaseen Masvood, Priyanka Tripathy, Aarohi Shrikant Zade, Tejashri Talla, S. Karunakaran

773 - 779

Mapping Holistic Growth: Developing a Comprehensive Student Development Scale

Zawad Rami, Apoorva Bhan, Prem Vijoy, Mayura Bijale, Vandna Sharma

793 - 799

Green Economy Significance: A Way to Sustainable Development

Anila Singh, Ankita Sharma, Bonisa Dave

808 - 812

The Dynamics Innovation in Human Resource Management

Jigyasu Kumar, Rakesh Kumar B, S. Naganandini, Narender Chinthamu, Ayush Kumar

879 - 887

Overview of Neuromarketing: Theoretical Framework and Techniques

Gajendra Kumar Gupta, Vivek Kumar Mishra, Neha Singh, Sameer Rastogi, Zia Afroz Mithilesh Kumar Tyagi

972 - 976

Impact of Capital Structure on Profitability of the Maharatna Companies

Manish Kumar Jaiswal, Ritesh Gaurav, Sunil Kumar

977 - 982

Innovative Marketing Approaches in the Era of Financial Technology

Dr. Binita Nanda, Dr. Indu Santosh, Dr. Silky Gaur, Dr. Gampala Prabhakar, Dr. Avijit Kumar Dey

1001 - 1009

"Preferences in Algorithmic Trading: Current Practices and Future Innovations"

Smruti Vakil, Maulik Shah, Nupur Rawal, Nirdesh Buch

1044 - 1057

PBL in Higher Education: Empowering Students for the Industry Dynamics

Devi Manikeswari, Satya Pavan Kumar. Ratnakaram, Zakir Hossen Shaikh, Sayed Haytham Alawi, Anuj Kumar

1137 - 1140

Challenge and Impact and Role of Innovation and Entrepreneurship in Business Growth

Devyani Chatterji, Raghvendra, RVS Praveen, Chaitanya Koneti, Sumi Alex, Deeja S

1141 - 1149

Empowering Women through Education: A Roadmap for Financial and Personal Independence

Madhu Bala Kaushik, Poonam Rajharia, Sumedha Soni, Akshay Jain, Jyoti Singh

1200 - 1207

Blockchain and AI Integration: Transforming Transparency in Supply Chain Management

Kaushik Samanta, Dr. Sandeep R. Sahu, V. Mohana Sundari, Noushad Yashan, Mangesh Purushottam Dande

1238 - 1247

Personalized Learning Paths: Leveraging Artificial Intelligence and Machine Learning for Student-Centered Education

Dr. Padma Mahadevan, Dr. B. Thayumanavar, Dr. Rajeev Kumar Gupta, Dr. R Kiruthiga, Durgesh Nath

1248 - 1257

Behavioral Economics and Consumer Decision-Making: Insights from Experimental Research

B. Amarnath Reddy, G N P V Babu, R K Sant, Punam Ahlawat, Subharun Pal, Sudeshna Pahari

1258 - 1265

The Role of Leadership in Driving Organizational Change: A Comparative Analysis of Different Management Styles

Chaitali Bhattacharya, Anuradha Parasar, Sunil Kumar Bharti, Satyajee Srivastava, Mohd Asif Shah, Prasenjit Chakravarty

1266 - 1273

The Economics of Innovation: Analyzing the Relationship between R&D Investment and Economic Growth

R. Sethumadhavan, Chandan Kumar, Rakesh Kumar, R. Thiru Murugan, Mohd Asif Shah, Pushpa Rani

1283 - 1290

Entrepreneurship and Economic Development: The Role of Startups in Emerging Markets

Kishorsinh Chauhan, Bhavyadeep Bhatia, Nidhi Gupta, Yudhveer Singh Moudgil, Mohd Asif Shah, Satyajee Srivastava

1291 - 1299

Corporate Governance and Firm Performance: The Influence of Board Structure and Ownership Concentration

Mohd. Asif Gandhi, Shuchi Gupta, Md. Rashid Iqubal, S. Chand Basha, Mohd Asif Shah, Yuvraj Dilip Patil

1300 - 1308

Globalization and Its Impact on Economic Inequality: A Cross-Country Analysis

Chaitali Bhattacharya, DharmaTheja, Dilip Rambhau Jagtap, Alisha Hashmi, Mohd Asif Shah, Deepak Sundrani

1309 - 1317

The Economics of Climate Change: Policy Implications for Sustainable Development

Ajay Kumar, Keshar Mal Saini, Shafqat Alauddin, Rajendrasing Kisansing Pardeshi, Mohd Asif Shah, Manasi Vyankatesh Ghamande

1318 - 1326

The Impact of Digital Transformation on Organizational Performance: A Study of Small and Medium Enterprises

B. Amarnath Reddy, Kamalakkannan Adhisekar, Shuchi Gupta, Subharun Pal, Jagbir Ahlawat, A. Thangam

1327 - 1334

Sustainable Supply Chain Management: Strategies for Balancing Economic, Social, and Environmental Goals

B. Amarnath Reddy, P Viswanathan, Siji Oliver, A.Thangam, Abbarapu Ashok, Subharun Pal

1335 - 1341

Pedagogical Innovations in Inclusive Education

Padma Mahadevan, Saleena Khan, Prabhat kumar singh, Anjali Singh, Prashant Kumar, Deepika, Mayurkumar B. Prajapati

1363 - 1366

The Research and Influence of Industrial Clusters on Economic Development in Indian Context

C B Ragothaman, S Mamatha, Utkal Suresh Patil, M A Nayeem, Roop Raj, Sherin Sasi

1367 - 1375

The Strategic Significance of Artificial Intelligence (AI) in HR Operations and Management

Rishikaysh Kaakandikar, Rupali P. Gawande, Vaishali A Deshmukh, Sandeep Raskar, Heena Irfan Mulani

1424 - 1433

Shattering of Glass Ceiling among Women in Indian Banking - Financial Sector

Antonette Asumptha J Rayan, Lourdes Joavani Rayen, Arjun Muralidharan, M. Collin Joseph Xavier, John Kennedy Fernandez, Lopez Consiniaa

1458 - 1464

An Empirical Study on the Impact of Selected Asian Stock Market on the Nifty & Sensex

J. Joshua Selvakumar, Suganya G, Arthi T S, Sreeraman Nandhi

1480 - 1489

Exploring the Effectiveness of Remote Work Arrangements on Productivity and Work-Life Balance

Sidharth Raja Halder, Avirup Mukherjee, Satakshi Chatterjee

1545 - 1553

The Role of Artificial Intelligence in Predicting Market Trends

P. Kannaiah, S Md. Shakir Ali, Mohd. Wasim Akhtar

1592 - 1602

Influence of Macroeconomic factors on Alternative Investment Funds

Ajith M, Aishwarya T, Akshayalekal, Abhin M, Ravi Veeraraghavan

1622 - 1630

Importance of Mutual Funds in India

A.Anjanaiah, Suresh Talamala, P.Ratna Mary, S.Naveen Kumar, Dhanunjaya Rao Nune

1653 - 1660

Source of Economic Growth in MENA Region: An Empirical Study

OUALI Nadjia, SOUMAN Mohand Ouidir, BENAHMED Kafia

1673 - 1681

Impact of Bank Frauds on Financial Performance of Select Banks

Srinivas Barla, Gaddam Naresh Reddy

1718 - 1727

The Role of Indigenous Tourism in Sustainable Development

Aldooseri Homood Sehailan, Mastura Jaafar

1747 - 1751

Providing a Decision-Making Model to Evaluate AI-Based Banking Services to Improve Customer Experience

Mahdieh Taheri Jebelli, Amirhossein Estiri, Hamidreza Rezapanah, Erfan Arzhmand

1752 - 1763

Indian Carbon Market – An Overview

Prantik Ray, Disha Sharma

1764 - 1772

Corporate Credit Rating Prediction Using Explainable AI

Ajanta Ghosh, Mohuya Chakraborty, Sitangshu Khatua, Surajit Das

1862 - 1885

From Fintech to Financial Inclusion: A Holistic Examination of India's Evolving Economic Landscape

Mukund Madhav Tripathi, Amit Bathia, Tejas Kokcha, Harshvardhan Patel, Krish Juthani

1933 - 1939

Prominent Role of Digital Platforms in Enhancing Customer Engagement and Influencing the Purchase Decisions of Gen-Z Customers

Tr. Kalai Lakshmi, M.Sudha Paulin, A.Chitra Devi, Preethi Sheshadri, Hari Hara Sudan P

1940 - 1948

Ethics of Data Privacy and Customer Consent in Digital Marketing to Avoid Data Breaching and Cyber Crime

M.Sudha Paulin, Tr. Kalai Lakshmi, Preethi Sheshadri, A Chitra Devi, Hari Hara Sudan P

1949 - 1957

Dividend Policy and Shareholder Value an Empirical Analysis

Thangjam Ravichandra, Chintureena Thingom

1958 - 1967

Strategic Financial Management and its Role in Corporate Resilience

Thangjam Ravichandra, Chintureena Thingom

1968 - 1976

Implementing Corrective Actions for Re-Accreditation in HR Practices at Tertiary Care Hospitals of Tier 2 City

Sandesh Kumar Sharma, Sudhinder Singh Chowhan, Ankit Kumar, Hemal Vora

1986 - 1990

Unravelling Stress: Insights into the Challenges Faced by Healthcare Workers in Tertiary Care Hospital

Sandesh Kumar Sharma, Ankita Sood, Mahender Kumar, Ambika Sood, Akanksha Sood, Sahil Verma

1991 - 1994

Barriers to Electric Vehicle Adoption in India: A Comparative Review and Future Growth Prospects

Saurabh Dhankhar, Sonu Pateer, Vikram Sandhu, Hansdeep Kaur

2007 - 2015

Sustainable Finance: Integrating ESG (Environmental, Social, Governance) Factors into Financial Decision Making

Dr. Rajeev Kumar Gupta, Saurabh Shukla, Avinash Pandey, Dr. Santosh Nandkumar Wadhawankar, Atul Sharma

2016 - 2025

Analyzing the Impacts of Omni-Channel Strategies on Augmenting Customer Experience in the Retail Domain

Ridhika Chatterjee, Shubhendra Singh Parihar, Manoj Mehrotra, Omjee Gupta

2026 - 2043

Impact of HRM Strategies on Job Satisfaction in Post-Merger Scenario: A Study of Selected PSBs.

Rahul Kumar, Ileyas Rizvi, Prabhudatt Dwivedi, Syed Haider Ali, Varun Chhachhar

2044 - 2058

Impact of Digitalisation on Paper Consumption

Dr. Sandhya Sharma, Sanjana Milind

2098 - 2108

Impact of E-Commerce Implementation on Business Performance of SMEs: Assessing the Mediating Role of Organizational Sustainability and Competitive Advantage

Nazia Sultana, Ragu Prasadh Rajendran, Niraj Kishore Chimote, Rakesh Kumar, Shahid Amin, Noria Farooqui

2125 - 2137

Influencer Marketing and its Effect on Consumer Decision-Making Processes for Electronic Products

Thensingh Raja, Tamil Arasan, Tanzeem Khan, Surojit Ghosh, Kishore Thomas John

2215 - 2224

Transforming E-Commerce: Harnessing Customer Feedback to Elevate Product and Service Excellence

P S Ramanathan, Rupak Roy, Sarvesh S, Shaiju S, Uma Maheswari

2225 - 2230

A Study of Patient-Centered Communication in the Indian Healthcare System

Ved Srivastava, Shubhendra Parihar, Dheeraj Misra, Athar Mahmood

2254 - 2262

Impact of External Regulator on Digital Payments

Manohar S Singh, K Maddulety, A Seetharaman

2272 - 2295

Towards a Sustainable Future: Understanding the Drivers and Barriers of Green Bonds in India

Karri Manikanteswara Reddy, Ch.Srinivas, P.Uma Maheswari Devi

2318 - 2325

Sustainable Practices in Teacher Education: A Quantitative Analysis of B.Ed. Students’ Perspectives

Kalyani.K, Praveen Kumar T.D, Roopa, Vandana M, Uma Maheswari D

2341 - 2348