Life of women in the social media era : A Review

Abstract

The impact of social media on Indian women is multifaceted, reflecting both positive and negative aspects. Social media platforms have emerged as powerful tools for empowerment, providing Indian women with unprecedented access to information, opportunities for education, and platforms for self-expression and entrepreneurship. The visibility of successful female role models on social media has inspired many women to pursue their ambitions, breaking traditional barriers and challenging gender norms.

However, the influence of social media is not without its drawbacks. The pervasive nature of online harassment and cyberbullying disproportionately affects women, leading to mental health issues and reinforcing gender inequalities. The portrayal of unrealistic beauty standards and lifestyles can also contribute to body image issues and a sense of inadequacy among women.

The present study focuses on the impact of Social media on the different aspects of women. The study is based on secondary data taken from different studies done by varied scholars in the context of the impact social media has left on women. Social media is responsible for making women visualize themselves as someone more graceful, beautiful, glamorous, skinny, sexy, astonishing etc. The women are doing everything to make themselves adjustable to this visualization of social media as they consider it important to fit in the society. Not only in the sensual manner, but social media is also paying attention to those women who are doing some great work to bring the required changes in the society. They are highlighting the women who have set examples of women empowerment. The above stated study would reveal how social media has become a factor both for devastating women’s life as well as enhancing alive feelings in the women’s life. Social media is very important for keeping oneself updated, for having good knowledge of the all around happenings, for building some good change in the society but its use should be planned & thoughtful, so that it doesn’t prove to be bad for the society and family.