Demand and User Willingness for Helicopter Services in Mountainous Regions: The Moderating Role of Cost, Economic Factors, and Accessibility

Abstract

This study investigates the feasibility of commercial helicopter services in the mountainous regions of northern and northeastern India. The study examines the effect of cost and affordability, accessibility and convenience, economical factors and alternative transportation options on the relationship between topography and the demand and user willingness. Qualitative method approach is employed, data is gathered from 546 respondents and SEM modelling is used for analysis purpose. The findings reveal that cost and affordability, accessibility and convenience, alternative transportation options and economical factors have significant mediating effect on the relationship between topography and the demand and user willingness. These findings are valuable for the aviation sector and policymakers.