Examination of Investor Perceptions and Preferences for Insurance Products in the Post-Covid-19 Era

Abstract

Pandemic has changed individual’s consumption, savings and Investment perceptions and preferences across the globe. In India, Insurance is considered as one of the major investment avenue rather than a risk mitigation tool. According to the Insurance Regulatory Authority of India, supervisory body for insurance business in India, financial savings of the Indian household sector in insurance funds has increased from 1.8 percent to 2.8% during 2020 to 2021. This has motivated the researchers to examine the Indian investors’ perceptions and preferences for insurance products during post pandemic era. Descriptive research design has adopted to carry out the research. A self-administered questionnaire used to collect data from the respondents of general public in Chennai city. The researchers have collected 378 samples for analysis. Percentile analysis and Chi – Square tests were carried out in the research to analyse the collected data. Major findings of the study is that  there existed an association between Family Size and Insurance investment post pandemic